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Job Postings Are Your First Impression

Posted By Liz Crider, Tuesday, December 1, 2015
Updated: Tuesday, December 29, 2015

First impressions count. And according to a recent LinkedIn survey, that goes for your job postings too.

A new survey by LinkedIn found that 75 percent of professionals use LinkedIn to find a new position when they are considering switching jobs. And the most common way those people first interact with a company is through a job posting.

When it comes to job postings online, they are often the first thing a candidate will ever see about the position and the company. That means you want your job description to really reflect the position and the company, instead of just being a list of requirements and responsibilities.

So how do make a good first impression with your job description?

Start by creating a searchable job title – one that can be easily found. Then describe what you’re looking for. What type of person are they? We’re not talking experience and education here, but what would make them a good fit.

Then describe why the job matters. People want their jobs to have meaning. What will they accomplish in the role?

Finally, describe what it’s like to work there. What’s an average day like in the office? What type of people will they work with?

Essentially, job postings are your doorways to attracting great candidates. So make an effort to put your best foot forward.


Lakeshore is the marketplace for staffing and recruiting professionals. Leveraging concepts from Re/Max and Uber, we're recruiting firm that combines technology, culture, brand and an agent model that allows successful recruiting professionals the opportunity to have maximum compensation and world-class support.

Website: www.poweredbylakeshore.com

Blog: www.livinglakeshore.com

Twitter: @livinglakeshore

Facebook: www.facebook.com/livinglakeshore

LinkedIn: www.linkedin.com/company/lakeshore

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Tags:  hiring  job posting 

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